I’m Hrag Simonian, a Creative Director, Designer, and AI Engineer based in Alicante, Spain. With 9+ years of experience as an art director and manager across design, photography, web development, and project management, I have led teams of 5+ members to peak agency quality.
I’m also a Professor with 7+ years of experience teaching management and delivering high impact classes.
Combining technology and AI, I help companies—including Playroom 360—implement AI systems and agents that automate complex workflows and create competitive advantage.
ES / Director de arte, diseñador, gestor de equipos de 5+ personas e ingeniero de IA (sistemas y agentes autónomos de Inteligencia Artificial) afincado en Alicante, España.
Most companies use AI as a toy. I use it as infrastructure.
I create agents that organize and analyze data, automate repetitive work, generate creative assets, support video editing, prepare presentations, structure campaigns, and maintain brand consistency across teams.
The goal is simple: less chaos, more output, stronger brand control, better profit.
01
Audit the business.
I map the workflow, bottlenecks, assets, brand rules, data sources, client messages, and repetitive tasks hiding inside the creative pipeline.
02
Build the AI layer.
I create agents, prompts, workflows, automations, brand memory systems, and creative pipelines tailored to the actual business problem.
03
Train the team.
I explain the system clearly, teach people how to use it, and adapt it to market and business needs. Teaching makes implementation stick.
04
Improve continuously.
AI changes every week. I stay updated because I am honestly a geek about this: models, agents, visual systems, and automation workflows.
Agent constellation
Agents that give the business a creative operating system.
Each agent has a job. Together they organize, produce, check, summarize, and keep the brand moving without losing direction.
Data Analyst Agent
Organizes files, reads information, extracts insights, and turns scattered data into decisions.
Brand Guardian Agent
Checks tone, typography, visual style, brand rules, and consistency before output goes out.
Creative Producer Agent
Creates concepts, moodboards, copy directions, layouts, campaigns, and production-ready assets.
Video & Motion Agent
Supports editing, captions, versions, cutdowns, motion templates, and repeatable video systems.
Project Ops Agent
Structures briefs, status, tasks, internal communication, and weekly creative operations.
Frontier AI stack
Built with frontier AI agents. Directed by human taste.
AI without human judgment, art direction, and brand understanding is just output. I combine frontier AI models with creative expertise to ensure every project is strategic, consistent, and built to a professional standard.
OpenAI
Claude by Anthropic
Visual models
Video models
Custom agents
These are shown as tools in a professional stack, not as partners or endorsements. The strategy is model-first, business-first, and brand-first.
Brand experience with global names.
Years of leading complex projects for major brands and fast-paced agencies taught me how to adapt quickly, solve problems under pressure, and deliver high-quality work across multiple disciplines.
Mattel
Creative production · brand assets · agency work
Barbie
Visual communication · campaign adaptation
Hot Wheels
Product energy · brand-consistent assets
BMW / MINI
Premium visual communication
Bloom Fresh
Agribusiness communication · design systems
Capri-Sun
Brand assets · creative production support
Teaching & Mentorship
Teaching & Mentorship
7+years teaching
2,000+hours
2Coco School regions
TecMonterrey workshops
7+ years of teaching, mentoring, and professional training.
I have taught higher education and professional training programs across Mexico and Spain. My experience includes university-level teaching and workshops at Tec de Monterrey, one of Mexico's leading universities, as well as masterclasses at Coco School.
Teaching has been one of the most valuable parts of my career. It has sharpened my communication skills, deepened my understanding of complex systems, and helped me become a more effective leader, mentor, and builder.
Research-backed curiosity
AI creativity is not hype. It is something I study.
I co-published Springer conference research studying neuromarketing responses to AI-generated versus human-crafted advertising, with thanks to participants from Tec de Monterrey like Ana Valeria and Alejandro. The chapter explores attention, credibility, emotional engagement, AI anxiety, and the strategic implications of AI-generated advertising.