Creative Director · Designer · AI Engineer

I redesign the creative process.

I’m Hrag Simonian, based in Alicante, Spain. I started as a photographer and designer, then moved into art direction, creative leadership, web development, and project management. Today, I combine that background with AI to implement systems and agents that make creative work faster, clearer, and more consistent—without losing human taste.

9+years experience
7+years teaching
5+team members led

ES / Director de arte, diseñador, gestor de equipos de 5+ personas e ingeniero de IA especializado en sistemas y agentes autónomos, afincado en Alicante, España.

Creative foundation

Creative experience shaped the way I build AI.

Across photography, design, editing, web development, project management, and art direction, I learned how ideas become consistent, production-ready work. Over 9+ years, I have led teams of 5+ members, adapted under pressure, and delivered high-quality work across multiple disciplines.

English, Spanish, Armenian, and Arabic · Strong understanding of programming concepts, WordPress, CMS, and database systems.

01 · FOUNDATION

Photographer & designer

Image-making, visual communication, editing, digital media, and the practical craft behind strong creative work.

02 · LEADERSHIP

Art & creative direction

Team leadership, brand systems, project management, visual decision-making, and quality control.

03 · NOW

AI implementation

Agents, workflow automation, brand memory, data organization, model testing, and creative pipelines.

Selected brand experience

Experience with global names.

Creative production, campaign adaptation, visual systems, and brand-consistent work across major international brands.

01

Mattel

Creative production · brand assets · agency work

02

Barbie

Visual communication · campaign adaptation

03

Hot Wheels

Product energy · brand-consistent assets

04

BMW / MINI

Premium visual communication

05

Bloom Fresh

Agribusiness communication · design systems

06

Capri-Sun

Brand assets · creative production support

07

And many more.

Additional international and cross-industry brand work.

AI systems for creative businesses

Most companies use AI as a toy.
I use it as infrastructure.

I help companies—including Playroom 360—implement AI systems and agents that organize and analyze data, automate repetitive work, generate creative assets, support video editing, prepare presentations, structure campaigns, and maintain brand consistency across teams.

The goal is simple: less chaos, more output, stronger brand control, better profit.

01

Audit the business.

I map workflows, bottlenecks, assets, brand rules, data sources, client messages, and repetitive tasks.

02

Build the AI layer.

I create agents, prompts, automations, brand memory systems, and creative pipelines for the real business problem.

03

Train the team.

I explain the system clearly, teach people how to use it, and adapt it to market and business needs.

04

Improve continuously.

I stay current with models, agents, visual systems, and automation workflows because AI changes constantly.

Teaching & mentorship

Teaching makes implementation stick.

I have taught higher education and professional training across Mexico and Spain, including university-level workshops at Tec de Monterrey and masterclasses at Coco School.

Teaching has been one of the most valuable parts of my career. It sharpens my communication, deepens my understanding of complex systems, and helps me become a more effective leader, mentor, and builder.

7+years teaching
2,000+hours
2Coco School regions
TecMonterrey workshops
Let’s build the system

Your business does not need more tools.
It needs a system.

Bring me your workflow, your brand, your mess, and your ambition. I will help you turn it into an AI-powered creative engine.